Turning existing online reach into more enquiries

There was already attention. The website needed to convert it.

Willem van der Bruggen had already built a strong online presence for Damagmee.be. He was found relatively well online, created films and social media content, and already ran Meta Ads through Facebook and Instagram.

The problem was not a complete lack of reach. The website had largely been built in-house and did not look professional enough or guide visitors clearly towards an enquiry. There was attention and traffic, but the website was not turning enough of it into concrete opportunities.

The goal: more conversion

The goal of the collaboration was straightforward: generate more enquiries and more customers through the website. Willem also had the broader ambition of growing the business towards EUR 1 million in revenue within a year.

That meant the website had to become a commercial tool. Not a design exercise for its own sake, but a clear path from a visitor's first question to a concrete enquiry.

A website built around the next step

WEVATE rebuilt the website from the ground up with conversion as the starting point. Information was made easier to scan, unnecessary complexity was reduced and the enquiry option was made prominent across the pages.

The form itself was simplified. Visitors can reach it faster and do not have to work through large amounts of information before they can take the next step. The principle was simple: help people who need a solution move forward without unnecessary friction.

Optimisation based on behaviour

Visitor behaviour, heatmaps and website analysis are used to understand where people click, where they leave and which parts of the page receive attention. Microsoft Clarity is one of the tools used for this analysis.

Search keyword analysis and SEO support organic visibility. Google Ads adds targeted traffic from people actively looking for a solution. The website then has to do its part: turn that traffic into enquiries.

From 25 to 72 enquiries

The result was measured over the first 31 days. The number of enquiries increased from 25 per month to 72 enquiries in 31 days.

That is almost a threefold increase. The result belongs to the combined approach of the renewed website, conversion optimisation, SEO, analysis and Google Ads. It is not presented as the effect of one channel alone.